I.R. Gilyeat & Company
A advisory firm that creates blueprints for company growth
RFM  a simple segmentation technique that all companies should embrace.  It allows you to accurately determine the basic health of your business and with the addition of a few attributes, easily identify what types of customers make you most successful and which ones you should avoid.
R stands for recency of purchase, meaning the most recent purchasing event in your customer's invoice history.  Of course recency can be applied to the most recent web site session, office visit or any other event of the customer that is measured by time.
F stands for frequency, meaning the number of times that a customer has purchased from you, visited your web site or some other transaction that you are tracking.
M stands for monetary value, meaning the amount of revenue the customer agrees to pay you for each order or transaction.
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